Privacy Policy

1. Overview

This Privacy Policy explains how Redshift Inc. ("Pic+", "we", "us", or "our") collects, uses, discloses, stores, and protects information when you use Pic+ websites, mobile applications, AI image and video generation tools, asset libraries, subscriptions, credits, and related services (collectively, the "Services").

By using the Services, you acknowledge that we process your information as described in this Privacy Policy. If you do not agree, please do not use the Services.

2. Information We Collect

Depending on how you use Pic+, we may collect the following information:

• Account identifiers, such as email address, user ID, login status, subscription status, credit balance, and account preferences.
• User content and inputs, such as uploaded images, videos, prompts, reference materials, and generation settings processed to provide the requested Services, as well as generated outputs saved to your assets or history.
• Transaction information, such as plan type, credit package, purchase time, payment status, refund status, invoice identifiers, and app store or payment processor metadata. We do not store full payment card numbers.
• Usage and device data, such as pages viewed, feature interactions, generation requests, error logs, browser or device type, IP address, approximate location derived from IP, language, operating system, and diagnostic data.
• Safety and moderation data, such as NSFW, abuse, fraud, policy compliance, and security check results related to uploaded content or generated outputs.
• Policy confirmation records, including the versions of the Terms of Service you accepted and the Privacy Policy you acknowledged, when and through which interface you confirmed them, and confirmations of rights, permissions, or consent related to uploaded materials.
• Communications, such as support requests, feedback, survey responses, and other messages you send to us.
• Cookies and similar technologies used for authentication, session continuity, analytics, attribution, fraud prevention, and preference storage.

3. How We Use Information

• To provide, operate, maintain, and improve the Services, including AI image and video generation, editing, storage, downloads, and asset management.
• To process uploads, prompts, generation settings, and outputs requested by you.
• To authenticate users, manage accounts, subscriptions, credits, payments, refunds, and purchase recovery.
• To detect, prevent, and respond to fraud, abuse, security incidents, spam, unauthorized access, and violations of our policies.
• To perform safety reviews, content moderation, NSFW checks, legal compliance checks, and quality assurance.
• To record and verify acceptance of our Terms of Service, acknowledgment of our Privacy Policy, and rights, permission, consent, and safety confirmations related to uploaded materials and generation features.
• To analyze product usage, troubleshoot bugs, measure performance, improve user experience, and develop new features.
• To provide customer support, respond to inquiries, send service notices, and communicate policy or product updates.
• To comply with legal obligations, enforce agreements, and protect the rights, safety, and property of Pic+, users, and others.

4. AI Content Processing

Pic+ is an AI creative service. To generate or edit images and videos, we process the files, prompts, settings, and other inputs you provide. Uploaded images and videos are used solely to complete the generation or editing request you initiate. They may be transmitted to infrastructure providers, AI model providers, moderation providers, storage providers, and CDN providers solely as needed to deliver and secure the requested Services.

Uploaded source images and videos, other generation inputs, and generated outputs are subject to the applicable retention provisions described in Section 6. We do not collect or retain biometric data for the purpose of uniquely identifying or authenticating individuals. We do not use uploaded images for facial identification or authentication, or create facial recognition profiles for those purposes. We do not use your uploaded content or generated outputs to train AI models.

5. How We Share Information

We may share information with the following categories of recipients:

• Service providers and processors that host, store, transmit, generate, moderate, secure, analyze, or support the Services.
• AI model and generation providers that process your inputs to create requested outputs.
• Payment processors, app stores, banks, and tax or billing providers that process purchases, subscriptions, refunds, and fraud checks.
• Analytics, attribution, and advertising measurement providers that help us understand product performance and campaign effectiveness.
• Legal, compliance, safety, and security partners when necessary to protect rights, enforce terms, investigate abuse, or comply with law.
• Professional advisors, auditors, insurers, or business transaction parties in connection with financing, merger, acquisition, restructuring, or asset transfer.

We do not sell your uploaded images or generated content. Where applicable law treats certain analytics or advertising disclosures as a "sale" or "sharing", you may exercise the opt-out rights described below.

6. Data Retention

We retain different categories of information for different periods, as described below. Other information is retained only for as long as reasonably necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

• Account and purchase records are retained while your account is active and as needed for tax, accounting, dispute, fraud prevention, and legal obligations.
• Inputs and outputs associated with video template generation and image editing features are retained for 30 days and are then permanently deleted. Deleted content cannot be recovered. Please save any of these inputs and outputs you wish to retain before the retention period ends. Other account assets may be retained as needed for the purposes described in this Policy.
• Temporary processing files, failed uploads, logs, cache files, and moderation records are retained only as needed for reliability, security, abuse prevention, and troubleshooting. Copies of inputs or outputs associated with video template generation and image editing features contained in these systems are subject to the same 30-day deletion policy described above.
• Policy confirmation records may be retained while your account is active and as needed to document compliance, resolve disputes, prevent abuse, and enforce our Terms.
• Anonymized or aggregated data that cannot reasonably identify you may be retained for analytics, reporting, and service improvement.

7. Your Privacy Rights

Depending on your location, including if you are in the European Economic Area, United Kingdom, Switzerland, California, or another jurisdiction with similar privacy laws, you may have the right to:

• Access, confirm, or receive a copy of personal information we hold about you.
• Correct inaccurate or incomplete personal information.
• Delete personal information, subject to legal, security, fraud prevention, transaction, or technical retention exceptions.
• Restrict or object to certain processing, including direct marketing and certain legitimate-interest processing.
• Port personal information in a structured, commonly used, machine-readable format where required by law.
• Withdraw consent where processing is based on consent, without affecting prior lawful processing.
• Opt out of certain targeted advertising, sale, or sharing of personal information where applicable.
• Not be discriminated against for exercising privacy rights.
• Appeal our decision if we deny a privacy request where applicable law provides an appeal right.

To exercise rights, contact us at contact@picplus.ai. We may need to verify your identity before fulfilling a request.

8. Legal Bases for Processing

For users in jurisdictions that require a legal basis, we process personal information based on one or more of the following: performance of a contract, consent, legitimate interests, compliance with legal obligations, and protection of vital interests or rights where applicable.

9. International Data Transfers

We may process and store information in the United States and other countries where we, our affiliates, or our service providers operate. These countries may have data protection laws different from those in your country. Where required, we use appropriate safeguards, such as contractual protections, technical measures, and transfer mechanisms recognized by applicable law.

10. Security

We use reasonable administrative, technical, and organizational safeguards designed to protect information. No system is fully secure, and we cannot guarantee that unauthorized access, loss, misuse, or disclosure will never occur.

11. Age Requirements

The Services are intended for users who are at least 18 years old. We do not knowingly collect personal information from anyone under 18. If you believe a person under 18 has provided personal information to us, please contact us so we can take appropriate action.

12. Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will show a revised “Last updated” date and its effective date. We will notify you of material changes through the Services or by other reasonable means. We may ask you to review and acknowledge the updated Policy. Where applicable law requires consent for a change in how we process your information, we will request that consent separately.

13. Contact Us

If you have questions about this Privacy Policy, contact us at:

Redshift Inc. 8 The Grn Ste A Dover, DE 19901-3618 United States of America

contact@picplus.ai